High Brew Coffee
Rise above the daily grind – brew for those who do.
High Brew Coffee is a brand of cold brewed canned iced coffees based in Austin, TX. High Brew Coffee has a large market presence in the cold brew coffee market as they are one of the original brands to have product on shelves before a recent boom in the cold brew coffee market.
For this freelance illustration project, I created advertising solutions for in-store marketing, product design, and in-store cooler design. The goal was to attract a younger, more adventurous demographic, while continuing to portray the elements High Brew Coffee had built its brand on.
Create branded beverage coolers that included assets that could be reused in other marketing areas.
In store +
Outdoor marketing
My focus was to create designs that would flourish in-store and carry over to other areas of brand promotion. I presented ways the original beverage cooler illustrations could translate to larger-scale mediums such as billboards, or hand painted outdoor advertisements.
