High Brew Coffee is a brand of cold brewed canned iced coffees based in Austin, TX. High Brew Coffee has a large market presence in the cold brew coffee market as they are one of the original brands to have product on shelves before a recent boom in the cold brew coffee market.
For this freelance illustration project, I created advertising solutions for in-store marketing, product design, and in-store cooler design. The goal was to attract a younger, more adventurous demographic, while continuing to portray the elements High Brew Coffee had built its brand on.
My focus was to create designs that would flourish in-store and carry over to other areas of brand promotion. I presented ways the original beverage cooler illustrations could translate to larger-scale mediums such as billboards, or hand painted outdoor advertisements.